https://boringads.in/Field notes on Meta and Google ads for Indian D2C brands, written from the ad accounts we run and audit, with the sample behind every number. https://boringads.in/blog/meta-ads-cost-in-india/https://boringads.in/blog/meta-ads-cost-in-india/Real CPM, CPC and cost per purchase from Indian D2C brands on Meta in 2026, why the campaign objective moves CPM from ₹2 to ₹560, and how to size a budget.Fri, 06 Nov 2026 03:30:00 GMT https://boringads.in/blog/meta-conversions-api-shopify/https://boringads.in/blog/meta-conversions-api-shopify/Set up Meta's Conversions API on a Shopify store, avoid double counting, and check it with one daily ratio: Meta purchases against Shopify orders.Fri, 06 Nov 2026 03:30:00 GMT https://boringads.in/blog/performance-max-campaign/https://boringads.in/blog/performance-max-campaign/How Performance Max spent next to Shopping, brand Search and Demand Gen across Indian D2C Google Ads accounts, and the settings that change its results.Fri, 06 Nov 2026 03:30:00 GMT