Who writes this, and where the numbers come from.

Boring Ads is written by the performance marketing team at Boring Commerce, an agency that has run ads for Indian D2C brands since 2018. We manage Meta and Google accounts every day, and we audit more before we take them on.

How we use account data

The figures here come from ad accounts we manage or have audited with the owner's permission. We never name a brand. An average or benchmark is published only when at least three brands sit behind it. Examples from one or two stores are labelled as examples. Each post states its date window, the number of brands and the spend it covers.

Amounts are in rupees. Accounts billed in US dollars are converted at ₹85 to the dollar. Where a figure is thin, we say so in the post instead of leaving it out quietly.

Corrections

Ad platforms change often. When a number moves or we got something wrong, we update the post and change its date. If you spot an error, tell us on the audit page booking form.