Free audit call · 30 minutes
A free audit of your Meta and Google ads.
Before the call we study your ads, your store and your top competitors from the outside. On the call we show you where the spend leaks and what we would change first. You do not need to share account access.
Book the audit callFor brands spending ₹5L+ a month on ads, or selling ₹15L+ a month
What we look at
- 01
Where the budget goes
How much spend sits in campaigns that have been below break-even for weeks, and what it would earn elsewhere in the account.
- 02
Prospecting against retargeting
Whether retargeting is taking credit for sales that prospecting created, and whether the split of budget follows that.
- 03
Tracking
How many of your Shopify orders Meta and Google can see, whether the Conversions API is sending purchases, and whether the two platforms count the same order twice.
- 04
Creative
How long your best ads have been running, how fast new ones are added, and which formats your category's top advertisers are using now.
- 05
Google campaign mix
Whether Performance Max is spending on your own brand name, and how Shopping and Search share the budget.
- 06
The landing pages
Speed on a phone, stock on the products you advertise, and whether the links in your ads land where they should.
How it works
- Book a time. Pick a slot and tell us your website and last month's spend.
- We prepare. We go through your live ads, your store and the ads your competitors are running.
- The call. 30 minutes on where the money leaks and what we would change first. You keep the notes.
Questions
Is the audit call free?
Yes. For brands that fit, it costs nothing and there is nothing to sign after the call.
Do you need access to my ad account?
No. We prepare from what is visible from the outside: your live ads, your store and your competitors' ads. If you want us to go deeper after the call, we ask for view access then.
Who is it for?
Indian D2C brands spending ₹5L or more a month on Meta and Google ads, or doing ₹15L or more a month in sales. Below that, the notes on this site are the better place to start.
How long is the call?
30 minutes on Google Meet with our founder, Anish Jajodia.