The log

Notes

1. 00106 Nov 2026 · 4 minMeta ads cost in India: what ₹10L of sales spend boughtReal CPM, CPC and cost per purchase from Indian D2C brands on Meta in 2026, why the campaign objective moves CPM from ₹2 to ₹560, and how to size a budget.
2. 00206 Nov 2026 · 4 minMeta Conversions API on Shopify: setup and checksSet up Meta's Conversions API on a Shopify store, avoid double counting, and check it with one daily ratio: Meta purchases against Shopify orders.
3. 00306 Nov 2026 · 4 minPerformance Max for Indian ecommerce: where ₹41.8L wentHow Performance Max spent next to Shopping, brand Search and Demand Gen across Indian D2C Google Ads accounts, and the settings that change its results.